From likes to votes: How influencers are changing Indian politics

In recent years, social media influencers have become a powerful force in shaping public opinion and influencing political decisions. These individuals, who have amassed large followings on platforms like Instagram, Facebook, and Twitter, are increasingly being courted by political parties to help sway voters in their favor.

With their ability to reach millions of followers instantaneously, influencers have the potential to play a significant role in elections. By endorsing candidates, sharing political content, and mobilizing their followers to vote, influencers can effectively campaign on behalf of their chosen parties.

However, the rise of influencers in Indian politics has also raised concerns about transparency and accountability. Critics argue that influencers may blur the lines between authentic advocacy and paid promotion, potentially misleading voters about their true motivations.

Despite these challenges, it is clear that influencers are changing the landscape of Indian politics. As social media continues to play a central role in shaping public discourse, influencers will likely play an increasingly important role in shaping public opinion and influencing electoral outcomes.